Pubdate: Thu, 16 Nov 2000
Source: Western Producer (CN SN)
Copyright: 2000 The Western Producer
Contact:  Box 2500, Saskatoon, SK, Canada S7K 2C4
Fax: (306) 934-2401
Website: http://www.producer.com/
Author: Barb Duckworth
Note: Western Producer reporter Barb Duckworth traveled to Europe recently 
and filed these reports from the SIAL food show in Paris.

EUROPEANS INTERESTED IN HEMP PRODUCTS

The men from Hemp Oil Canada just had to say "cannabis" and they found they 
were speaking an international language at the SIAL food show in Paris.

Wally Curti and Shawn Crew of Manitoba took their hemp oil-based 
toiletries, cooking oil and hemp coffee to the world's largest food show in 
late October expecting everyone in Europe to know what they were selling.

"There is more awareness in Canada because it was illegal, then legalized," 
Curti said.

Hemp can be legally grown in Europe, which is where Canadians obtained 
their original seeds.

But the cosmopolitan visitors to SIAL drew a blank when they stopped at the 
Canadian pavilion where the products were on display.

Once they explained it was related to marijuana without the hallucinogenic 
effects, people became curious about the shampoos, lotions, pet treats and 
toasted seeds.

They also liked the cold-pressed oil with its nutty taste. It is better as 
a salad dressing than a cooking oil. Some like it as a vitamin supplement.

Hemp Oil Canada is based in Ste. Agathe, Man., but is attempting to make 
contacts with broader markets outside of Canada.

It contracted about 20 farmers to grow a strain of hemp that produces more 
seed because it wants the rich oil for its products.

"It hasn't been easy. We like that. If it was easy everyone would have been 
in it," Curti said.

Besides making European contacts, the company has sealed a deal with an 
American company that wants birdseed.

It has also developed a specialty coffee that sells for about $6 per pound.

"It's a niche product. We're selling lots as gifts and novelties."
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MAP posted-by: Jo-D