Pubdate: Sun, 11 Jun 2000 Source: Times-Herald, The (CA) Copyright: {year} The Times-Herald Contact: 440 Curtola Parkway, Vallejo, CA 94590 Website: http://www.timesheraldonline.com/ Author: Barry R. McCaffrey, Director, White House Office of National Drug Control Policy FIGHTING THE DRUG PROBLEM Our country's anti-drug efforts have been quite successful. Over the past two decades, casual drug use dropped by half. Cocaine use plummeted 75 percent since 1985. Sixty-one million citizens who once used illegal drugs have rejected them. Unfortunately, 5 million Americans, from a U.S. population of 270 million, are chronically addicted. The drug problem is multifaceted and requires a systemic, comprehensive solution. Our strategy includes prevention and treatment plus interdiction and law enforcement. We can make headway against this difficult problem by adopting a long-range approach. The 2000 Annual Report for the National Drug Control Strategy emphasizes a 10-year outlook supported by annually updated five-year budgets. The Strategy aims to reduce drug-use rates by 50 percent in the coming decade - to the lowest levels in 30 years. The Strategy defines reduction in demand as the main focus. Prevention of drug, alcohol, and tobacco use among sixty-eight million youngsters is our most important goal. The Strategy recognizes that no single approach can solve this problem. Rather, drug prevention, education, and treatment must be complemented by supply-reduction abroad, interdiction on the borders, and strong law enforcement within the United States. The Strategy ties public policy to a scientific, research-based body of knowledge. A performance measurement system allows for periodic review and adjustment as conditions change. Our signature program is an unprecedented, five-year, billion-dollar anti-drug media campaign. This initiative is necessary because even though overall drug use has declined, teenage use rose precipitously in the early '90s. Eighth-grade use, for example, nearly tripled between 1992 and 1996. Because mass media acts like a "proxy-peer" to kids, defining culture by identifying what's "cool" and what's not, a broad-based anti-drug campaign counteracts pro-drug messages youngsters receive from many sources. A minimum of four anti-drug ads a week reaching 90 percent of the target audience (mostly children but also parents, youth leaders, coaches, and other adults who work with young people) is changing attitudes and behavior. Accordingly, drug use among adolescents decreased 13 percent from 1997 to 1998. We have begun to shift federal spending in support of the five goals of the national strategy (which can be viewed at www.whitehousedrugpolicy.gov). Resources for prevention increased 52 percent since 1996, and treatment rose 32 percent. Drug courts channel nonviolent drug-law offenders into tough, supervised treatment instead of prison. The first drug court was established in 1989. Now, more than seven hundred drug courts are in operation or under development. Nevertheless, drug treatment is still unavailable for too many desperate Americans. The problem of drug abuse, like illness or warfare, won't go away in the foreseeable future. The so-called "war on drugs" is a poor metaphor because it creates an expectation of speedy victory. The metaphor of "cancer" is more appropriate. Like education, efforts against drug abuse must be ongoing in every generation. By way of example, we don't close schools - claiming we lost the "war on ignorance" - because history, science, and math must be taught year after year. Illegal drugs cost our society 52,000 dead and $110 billion a year. We will only make progress against this threat through mutually supportive public-health and law-enforcement policies based on a strong dose of prevention. Vallejo has been recognized around the country as a model community because of 10 years of initiatives targeting substance abuse. Well-deserved praise has been offered for the Vallejo Fighting Back Partnership. Your community received grants from the Robert Wood Johnson Foundation, the Center for Substance Abuse Prevention, and ONDCP's Drug-Free Communities Program, among others. Your strategic plan with measurable outcomes is exemplary. We have come here to support the work of Mayor Anthony Intintoli, Congressman George Miller and his field representative Kathy Hoffman - who is also president of the board of directors of VFBP - VFBP Executive Director Jane Callahan, Chairman of VFBP's Community Council John Ramos, Coordinator of the Safe and Drug-Free School program Jewel Fink, and countless others who are participating in this valiant effort to reduce drug abuse. We are proud of Vallejo's dedication to prevention, treatment, and supply reduction. - --- MAP posted-by: Jo-D