Pubdate: Mon, 18 Nov 2002
Source: Charlotte Observer (NC)
Copyright: 2002 The Charlotte Observer
Contact:  http://www.charlotte.com/mld/observer/
Details: http://www.mapinc.org/media/78
Author: Don Hudson

GOT SUV? COULD YOU GIVE IT UP?

Last month, Republican activist turned political pundit Arianna Huffington 
pitched the idea that instead of the drug commercials the Bush 
administration has made shaming suburban teens for supporting evil warlords 
and drug cartels, it should turn its attention to a greater evil:

Soccer moms in SUVs.

Huffington says one of her Hollywood friends, Scott Burns of the "Got 
Milk?" ads, has a script ready showing different people driving to work in 
SUVs, saying these words:

"I gassed 40,000 Kurds."

"I helped hijack an airplane."

"I helped blow up a nightclub." Then, in unison:

"We did it all by driving to work in our SUVs."

It's telling that in this rush of patriotism, where we are waving flags and 
ready to bomb Iraq, the one thing we aren't willing to do is change cars.

We love our SUVs.

I had a Pathfinder once. But I was one of the few who really needed 
four-wheel drive. I lived in Boise, Idaho, near the edge of civilization. I 
feared Albertson's supermarket would run out of food, and I would have to 
drive across the Rockies to slay a bison for dinner.

Never happened. But I was a macho dude, prepared for peril. Driving a 
fashion statement.

The preferred lifestyle in Charlotte is that of the Presbyterian princess, 
the upscale soccer mom, scurrying little Hunter and Madison from Charlotte 
Latin to dance lessons and Tai Chi in the back seat of the Sequoia or Denali.

It's not just parents.

I was an adviser at a Charlotte Country Day School environmental function. 
We were brainstorming for ways that kids could become environmentally 
conscious. Someone suggested they might drive something besides SUVs.

That idea drew a knowing laugh from the club's student leader. Imagine 
that: Kids having to do without their SUVs.

It's gotten so bad that instead of understating their net worth, otherwise 
enviro-conscious latte liberals will fudge their gas mileage figures to 
remain socially acceptable.

I used to have a subcompact BMW. The EPA says it gets 27 mpg on the 
highway. Same as my current two-seater. My friend's SUV? Only 19 mpg. Yet 
she argued her land yacht gets the same mileage as my car.

Morning radio diva Sheri Lynch said she gave up her Land Rover for a 1995 
Mercedes station wagon. But she fully understands the SUV's pull to soccer 
moms: "It says, `I may be a mom and living in the suburbs, but I am still 
cool.' "

A minivan driving mom going through a divorce told me none of the cute guys 
driving up Providence Road check her out in her Honda Odyssey. In her heart 
of hearts, newly single, she'd rather drive a Tahoe.

So, Arianna.

If Europeans want to drive Fiats and Mini Coopers, fine. If they want to 
charge $5 a liter for gas, fine. If they want to have a toll system of 
freeways, fine. That isn't America.

We subsidize big oil, big autos and big sprawl.

If it means we compromise our politics in the Middle East and support 
totalitarian regimes, so be it. Image is everything. We want our sexy SUVs. 
With cool names like Yukon and Denali, so that Hunter doesn't arrive at Tai 
Chi class in a Honda Accord.

Don Hudson
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MAP posted-by: Jay Bergstrom