Pubdate: Sun, 17 Mar 2002
Source: State, The (SC)
Copyright: 2002 The State
Contact:  http://www.thestate.com/
Details: http://www.mapinc.org/media/426
Author: Frank Davies

ADS LINK DRUG USE TO GLOBAL TERRORISM

WASHINGTON - "Timmy," a fresh-faced teen-ager, stares from the TV screen 
and says matter-of-factly: "I killed grandmas. I killed daughters. I killed 
firemen. I killed policemen."

Then he adds, casually: "Technically, I didn't kill these people. I just 
kind of helped."

A message at the bottom of the screen carries an ominous warning: "Where do 
terrorists get their money? If you buy drugs, some of it may come from you."

Timmy and several other teens are the stars of a powerful, provocative 
advertising campaign from the White House drug control office that uses 
more than $10 million in taxpayer funds to link the war on drugs to the war 
on terrorism.

It's in-your-face television, impossible to ignore. Some anti-drug 
activists, such as Peggy Sapp of Miami, praise the ads for "finally forcing 
kids to face the consequences of their actions."

Critics of the drug war deride them as slick, packaged fear-mongering.

"Blaming nonviolent kids for terrorism is like blaming beer drinkers for Al 
Capone's murders," said Ethan Nadelman, director of Drug Policy Alliance, 
which wants to decriminalize most drug use.

The campaign began with $3.5 million high-impact spots during the Super 
Bowl. The ads will continue at least until June. The spots with Timmy and 
others will air nationwide in the next few weeks.

The goal: shame casual drug users by telling them that drugs help pay for 
terrorism elsewhere, especially in Colombia, and maybe in the United States.

The new White House drug czar, John Walters, said in a recent interview 
that they appeal to "young people's idealism" by putting drug use and its 
impact in a wider, global context. Past public service ads focused on the 
harmful effects of drugs on users and their families.

"We have many messages, but this is more powerful than anything else right 
now," Walters said. "There's a heightened awareness since Sept. 11 that 
there are real enemies and harms that can be brought home. And we were 
careful to check all the facts."

The connection between drug trafficking and terrorism is at the heart of 
arguments surrounding the ads. Each line of dialogue in the ads is 
explained on the drug control office's Web site (theantidrug.com) by 
real-world examples from Mexico and Colombia.

The office cites a State Department report from October that found that 12 
of 28 terrorist groups traffic in drugs.

A strong link is relatively easy to demonstrate in Colombia, where 
guerrillas and paramilitaries traffic in drugs while killing officials, 
police and civilians. Colombian and Mexican officials have praised the ads, 
saying it is U.S. demand for drugs that leads to carnage in their countries.

The language used in the ads suggests a direct link between drug 
trafficking and the al Qaeda terrorists who attacked New York's World Trade 
Center last Sept. 11. But the closest documented connection between al 
Qaeda and drug trafficking is that the former Taliban regime that sheltered 
Osama bin Laden in Afghanistan profited from that country's long-standing 
opium trade -- but also took steps to halt it.

Investigators have also found that al Qaeda made millions of dollars from 
the diamond trade, which fuels vicious civil wars using child soldiers in 
Africa, and many of terrorist leader bin Laden's operations were funded by 
wealthy Saudi families that rely on oil revenue.

Other critics such as Nadelman say the ads bypass the reality of teens' 
drug use.

"Only a small minority use heroin or cocaine -- most use marijuana or 
Ecstasy, and terrorists have not been involved in that stuff," Nadelman said.

But Walters said such criticism is off base or misses the point.

"The links between drugs and terrorism are very real," he said. "These ads 
have gotten high marks, even from people who say they were skeptical of 
prevention campaigns in the past.

"There's really one outcome that matters. Do the ads contribute to a drop 
in drug use? That's all I care about and all the president cares about."
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