Pubdate: Thu, 30 Jan 2003
Source: San Francisco Chronicle (CA)
Copyright: 2003 Hearst Communications Inc.
Contact:  http://www.sfgate.com/chronicle/
Details: http://www.mapinc.org/media/388
Author: Jon Carroll
Cited: Office of National Drug Control Policy ( www.whitehousedrugpolicy.gov )
Bookmark: http://www.mapinc.org/pot.htm (Cannabis)
Bookmark: http://www.mapinc.org/campaign.htm (ONDCP Media Campaign)

I LOVE GETTING REALLY SMASHED . . . AND TWINS!

They keep saying satire is dead because reality is always weirder -- and 
they keep proving it. Happened again during the Super Bowl. Just unbelievable.

First we had an ad brought to us by the U.S. government's War on Some Drugs.

It shows a couple looking expectantly at a strip from a home pregnancy 
test. Apparently, the news is bad -- the test is positive. The voice-over 
announces solemnly that they're about to become the youngest grandparents 
on their block.

We cut to a different angle and see a teenage girl sitting on a toilet and 
crying.

Then the ad suggests that the girl became pregnant because she smoked pot, 
which no doubt loosened her inhibitions and caused her to go all the way 
with Jason.

The rest of the Super Bowl brought numerous beer ads featuring young dudes 
partying with hot babes. The babes gyrated and sucked their lower lips. The 
guys grinned and slapped each other on the back. There were sexy twins in 
bikinis. There was revelry. And the message was: Buy our beer. You'll have 
fun with our beer. You'll get really hammered and meet twins who will leer 
at you seductively.

Oh yes, gals really like guys who are puking on the sidewalk.

Do women get pregnant because their inhibitions have been lowered by too 
much alcohol? Oh, never. Beer is good and fun and legal. Pot is bad and 
dangerous, which is why it's illegal. Smoke pot: lots of consequences. 
Drink beer: no consequences.

I have heard that beer leads to the harder stuff -- wine, brandy, even 
vodka. But that's probably a rumor started by people who don't want you to 
have fun.

IT IS MY personal opinion that the government should get out of the 
business of punishing people who use illegal drugs. I don't mind a list of 
controlled substances -- I don't want crack available over the counter -- 
but I think putting people in jail for getting high or for selling drugs is 
ludicrous. Let's decriminalize it and shift our law enforcement to larger 
areas of need.

If the government thinks differently, OK. But then it really has to do 
something about alcohol. Alcohol is probably the most dangerous 
recreational drug known. It harms the body -- brain, liver, pancreas -- 
more than heroin. It impedes motor reflexes more than cocaine. And as for 
pot -- well, ask any cop whether he'd rather arrest someone stoned on pot 
or loaded on booze.

Carnage on our nation's highways, friends. Carnage in our nation's families.

Do you know someone whose family was broken up by alcoholism? Do you know 
someone who was beaten by her father when he got liquored up? OK, same 
question about pot. There are certainly people who mess up their lives by 
smoking too much pot, but mostly they eat Cheetos and watch "American Idol."

And as for families -- you want heartbreak, look at the families who have 
fathers or brothers or daughters in prison for drug-related offenses. The 
drugs didn't destroy those families, the government did -- the same 
government that finds a useful distinction between alcohol and marijuana.

The Super Bowl ads cost between $2 million and $2.2 million for 30 seconds 
of airtime. The government ran two spots. Say $4 million. The city of 
Oakland is threatening to close the majority of its libraries because of 
budget shortages. Would $4 million help that problem? Oh my yes.

The hidden costs of the War on Some Drugs are staggering. Take all the 
money spent on law enforcement, all the money spent on advertisements, all 
the salaries and expenses for all the drug czars -- all those bucks going 
to fight a hypocritical war that will never be won. Maybe it's not satire 
after all. Maybe it's tragedy. 
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MAP posted-by: Terry Liittschwager