Pubdate: Sat, 01 Feb 2003
Source: Commercial Appeal (TN)
Copyright: 2003 The Commercial Appeal
Contact:  http://www.gomemphis.com/
Details: http://www.mapinc.org/media/95
Author: Paul T. Gavin
Bookmark: http://www.mapinc.org/campaign.htm (ONDCP Media Campaign)

ANTI-DRUG COMMERCIAL PACKED 1-2 PUNCH

The best commercial during the Super Bowl was an anti-drug ad that showed a 
mother looking at the results of a home pregnancy test. As the father moved 
into the room, the camera followed him. When he got close to his wife, you 
saw a sad teenager in the background.

The message was that drugs impair your judgment. More important, it sent a 
message that getting pregnant as an unwed teenager is not cool, either.

Paul T. Gavin

Memphis
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MAP posted-by: Jay Bergstrom