Pubdate: Tue, 23 Mar 2004 Source: Bangkok Post (Thailand) Copyright: The Post Publishing Public Co., Ltd. 2004 Contact: http://www.bangkokpost.co.th/ Details: http://www.mapinc.org/media/39 Author: Krissie na Klongtoey Bookmark: http://www.mapinc.org/youth.htm (Youth) ROYAL DOES HER BIT Princess Ubolratana gives further boost to campaign which encourages youngsters to steer clear of drugs Starting in April, television viewers will see the latest advertising spot for the "To Be Number One" drug-prevention campaign, presented by none other than Princess Ubolratana. The campaign was launched two years ago under the auspices of the Mental Health Department at the Ministry of Public Health and it is true to say that the Princess's glamorous profile has made the campaign the talk of the town, not only with the youth of the country but also among their parents and grandparents. The advertising spot and music video, produced by an affiliate of GMM Grammy, was filmed recently at Bed Supperclub. The catchy song has a cha-cha-cha beat written and arranged by Pichet Kruawan and Chanachit Chansuebsri. The song's original lyrics by Chana Sevikul have been retained. The contents of the new music video encourage youth to reach for their dreams without having to rely on drugs, while the television spot reviews past activities undertaken by the Princess around the country to promote the campaign; it ends with the Princess reaffirming the success of the campaign and thanking everyone for their participation. - --- MAP posted-by: Terry Liittschwager