Pubdate: Tue, 23 Mar 2004
Source: Bangkok Post (Thailand)
Copyright: The Post Publishing Public Co., Ltd. 2004
Contact:  http://www.bangkokpost.co.th/
Details: http://www.mapinc.org/media/39
Author: Krissie na Klongtoey
Bookmark: http://www.mapinc.org/youth.htm (Youth)

ROYAL DOES HER BIT

Princess Ubolratana gives further boost to campaign which encourages 
youngsters to steer clear of drugs

Starting in April, television viewers will see the latest advertising spot 
for the "To Be Number One" drug-prevention campaign, presented by none 
other than Princess Ubolratana.

The campaign was launched two years ago under the auspices of the Mental 
Health Department at the Ministry of Public Health and it is true to say 
that the Princess's glamorous profile has made the campaign the talk of the 
town, not only with the youth of the country but also among their parents 
and grandparents.

The advertising spot and music video, produced by an affiliate of GMM 
Grammy, was filmed recently at Bed Supperclub. The catchy song has a 
cha-cha-cha beat written and arranged by Pichet Kruawan and Chanachit 
Chansuebsri. The song's original lyrics by Chana Sevikul have been retained.

The contents of the new music video encourage youth to reach for their 
dreams without having to rely on drugs, while the television spot reviews 
past activities undertaken by the Princess around the country to promote 
the campaign; it ends with the Princess reaffirming the success of the 
campaign and thanking everyone for their participation.
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MAP posted-by: Terry Liittschwager