Pubdate: Mon, 17 Sep 2007 Source: Daily Southtown (Tinley Park, IL) Copyright: 2007 Daily Southtown Contact: http://www.dailysouthtown.com/ Details: http://www.mapinc.org/media/810 Author: Emily Udell, Staff writer Bookmark: http://www.mapinc.org/meth.htm (Methamphetamine) ILLINOIS BEGINS VIDEO CAMPAIGN AGAINST METH A girl says she would rather have gotten into a car accident than gone to the party where she first tried methamphetamine. A child recalls making pancakes with her father before he became addicted to the drug and disappeared from her life. A woman talks about losing custody of her son when she was hooked on meth. These real testimonials are part of a dramatic new advertising campaign launched in Illinois and seven other states with high rates of meth use by White House drug czar John Walters. The $10 million campaign aims to raise awareness about the dangers of meth and about the availability of treatment. "It's both trying to prevent use of the drug as well as showing people that there is hope," said Stephen Schatz, a spokesman for the Office of National Drug Control Policy. "Unfortunately, there is this perception out there that you can't recover from meth addiction." The campaign targets 18- to 34-year-olds, who use the drug at a greater rate than other age groups, with print, radio, television and online ads. It was slated to run through March in Alaska, Washington, California, Oregon, Iowa, Illinois, Indiana and Kentucky - all states with high levels of meth availability and treatment admission rates. The ads can be viewed on the campaign's Web site at www.methresources.gov, where information about treatment options also is available. "Any prevention that can be done is worthwhile," said Dr. Abhin Singla, an addictionologist who practices in Joliet. "I would put meth up there with most of the hard-core drugs that are very difficult to treat; it really quickly creates a lot of destruction in someone's life." The highly-addictive drug can precipitate depression, severe tooth decay, and high blood pressure and heart rates that can lead to stroke, heart failure and death. Joanna Zoltay, a spokeswoman for the Chicago office of the Drug Enforcement Agency, said Illinois has seen an increase in trafficking of meth from Mexico since legislation aimed at cracking down on homegrown labs by limiting the sale of products with pseudoephedrine - - the key ingredient in meth - went into effect last year. The imported meth is "not as pure, but just as deadly," she said. Meth is a highly-addictive stimulant that can be smoked, inhaled, injected, or taken orally. It can be manufactured by combining chemicals found in over-the-counter medications and household products. The presence of the drug has remained low in the Chicago area, but the city has become a distribution hub for meth produced south of the border, according to the drug control policy office. And despite the new law, some mom-and-pop meth shops still operate around the state. In 2006, there were 778 meth lab seizures in Illinois, according to the DEA. That's down from the 1,189 labs that were dismantled in 2005, but Singla said the availability of imported meth will keep the market robust. "We see a fair amount of it in Joliet and Chicago, and it's probably going to get bigger," he said. A 2005 survey conducted by the U.S. Department of Health and Human Services found that 10.4 million Americans age 12 and older have used meth at least once in their lives. In 2006, there were 259,000 people who tried the drug for the first time, and the mean age of the initiates was 22.2 years old. - --- MAP posted-by: Derek