Pubdate: Wed, 21 Feb 2007 Source: Kincardine News (CN ON) Copyright: 2007 The Kincardine News Contact: http://www.kincardinenews.com/ Details: http://www.mapinc.org/media/2186 Author: Troy Patterson Bookmark: http://www.mapinc.org/opinion.htm (Opinion) PROMOTING 'GOOD' DRUGS IN SHADOW OF THE BAD My Thoughts On Things... I don't know how our society expects to control drugs and substance abuse, when anti-narcotic ads are running almost side-by-side with prescription drug promotions. In one ear people can hear about how marijuana, crystal meth, cocaine and ecstacy will ruin their lives, while in the other ear they hear about how sleeping pills, erectile dysfunction meds and the vast pharmaceutical catalog of legal drugs can help make their lives better. When the government can't properly educate and explain to the public the similarities between the two, what right does society have to condemn the 'illegal' drugs in society? We've all been told about the drugs that do good for us and our families, but rarely do we hear about how damaging, addictive and deadly prescription drugs can be... the focus is always on the 'bad' drugs. Growing up I saw friends grind up and snort anything from sugar to ground up Tylenol, Codeine, Ritalin, along with over-the-counter drugs. As adults, some of them have grown up, while others still cram stuff up their nostrils. What are they looking for you may ask? A solution or a 'cure' and a key to what ails them, be it depression, family life, the need to fit in or whatever. When drug ads appear on television, they portray how their product can improve life, so many take that route instead of dealing with life head-on. It's impossible not to be exposed or addicted to something in life, be it caffeine, sugar, fatty foods to illegal drugs... the question is how you choose to deal with each scenario. My grandmother fought with prescription drug addiction during the 1960s and 70s and shortly before her death, my mother dumped enough unmarked pills out of her purse and down the drain, they could have filled a candy dish. She lived in a generation when substance abuse was relatively new, counselling was unavailable and addiction was hush-hush. Although I have my share of addictions and vices, I look at her struggle as an example I can live my life on. I grew up on antibiotics and pain killers and as of my teens, swore them off completely because of complications. I feel stronger, seemingly am less sick and fight off illness faster without my body having to process foreign materials. I'd much rather give my body the chance at fighting off infection first, before trying medications. For many people, it seems the placebo effect or 'because I'm taking something I therefore feel better' mentality often trumps common sense. Some take comfort in a stocked up medicine cabinet, but I don't. A good example is sleeping pills, for which I recently saw a ridiculous advertisement. It boasted that the pill could give you seven to eight hours of 'undisturbed' sleep. I understand there are sleep disorders, but come on... for the people who deal with them how about they go for a long walk, stay up late or do something else to bring them to physical/mental exhaustion first. Pills are a cop-out. Our ancestors lived life without many of these types of aides, so why do we have to baby ourselves instead of fighting through these minor issues? Some arguments could be convenience or 'because we can', but all-in-all they're the one's dealing with the side effects. Drug companies don't suggest alternatives to resolve the consumer's sleeping problem... their solution is their drug. It's media manipulation for profit and these companies would be disgusted if they realized how their careers can have a negative impact. For all the good medications that heal/help people, the symptomatic relief and other unnecessary meds hurt many other people at the same time. I imagine they'd argue that it's up people to make their own choices... but even with all the push for 'media literacy', many people based a large amount of their decisions on what goes on in the media, in terms of reports, news stories, advertising, etc. It's a slimy way to go about it, but they're not doing anything illegal... just immoral. Immorality is based on society's opinion, so until the majority can fully understand both sides of the illegal/prescription drug issue, addictions will be ever-present. Until then pharmaceutical companies will continue to take advantage of consumer weakness, while promoting the 'good' drugs in the shadow of the 'bad'. - --- MAP posted-by: Jay Bergstrom