Pubdate: Tue, 26 Jun 2007 Source: Winnipeg Sun (CN MB) Copyright: 2007 Canoe Limited Partnership Contact: http://www.winnipegsun.com/ Details: http://www.mapinc.org/media/503 Author: Sun Media Bookmark: http://www.mapinc.org/mjcn.htm (Cannabis - Canada) LOCAL ENERGY-DRINK MAKER PITCHES TO POT-HEADS Munchies aren't included with a caffeinated drink a Winnipeg-based company is now distributing. Clarus Canadian Springs is carrying Bong Water Energized Sports Drinks, a line of beverages where references to marijuana and the drug subculture abound. Bong Water is the brainchild of Growth Capital Group. The drinks are made with Clarus's own spring water. Bong Water comes in four versions -- the Original Bong Water 420 Chronic Tonic, Purple Haze, Green Dreams and Rasta Cherry. The drinks are available at stores in Canada and the U.S. Marijuana On the Clarus website, a 24-pack of 500 ml bottles sells for $25.36. In a media release, Clarus stated the pot-themed drinks taste like soft drinks but have an added energy kick. While the line of energy drinks features a marijuana theme, the drug actually hampers reaction times and short-term memory, and creates a state of relaxation. Bong Water aims to help people rehydrate and replenish water, electrolytes and sugars after they have been active. Clarus and Growth Capital Group have high expectations. A press release states the partnership expects to lure consumers away from established sports drinks such as Gatorade and Lucozade, which is made in the U.K. Clarus bottles spring water under its own name, and specialty beverages. - --- MAP posted-by: Beth Wehrman