Pubdate: Mon, 21 Jul 2008
Source: Press and Journal, The (UK)
Copyright: 2008: Northcliffe Newspapers Group Ltd.
Contact:  http://www.thisisnorthscotland.co.uk/
Details: http://www.mapinc.org/media/347
Author: Ryan Crighton

OUTRAGE AS BREWDOG GIVES ITS LATEST DRINK SAME NAME AS LETHAL DRUGS

Cocktail That Killed Famous US Actors

Brewery creates storm of protest over new beer's name.

A controversial north-east brewery is again facing criticism from
health campaigners after giving its latest concoction the same name as
a lethal heroin-cocaine cocktail.

Fraserburgh-based BrewDog faced criticism earlier this month after
launching Tokyo - the UK's strongest beer with a 12% alcohol content.

Now they face further scorn after it emerged their next beer will be
called Speedball, the name of the notorious drug cocktail which
claimed the lives of the actors John Belushi and River Phoenix.

However last night James Watt, managing director of BrewDog, said that
campaigners are failing to realise that they both want the same thing
- - to challenge binge drinking. He explained that the name was simply a
marketing tool designed to challenge the traditional folksy image of
beer brewed in small breweries.

He said: "Sure, calling a beer Speedball is provocative but the
public-health campaigners, as they did with Tokyo, will generate
hysteria to conceal their own shortfalls in failing to educate
drinkers properly.

"It won't be sold in pubs or corner shops or off-licences - it's for
connoisseurs who know where to find it.

"I agree with what these campaigners are doing, but what we are about
is getting drinkers to enjoy less of a quality drink.

"The campaigners continually have a go at us, but they're too
shortsighted to see that we are the one company with precisely the
same objectives."

Speedball is a weaker beer with an alcohol by volume content of 8%,
made with a mix of ingredients including cola nut and guarana.

But it has angered politicians and health campaigners not for its
ingredients or alcohol content - but the name alone.

Richard Simpson MSP, Labour's public health spokesman, said: "Cocaine
and heroin mixed is dangerous. To use that name, associated as it is
with the cocktail that killed River Phoenix, is grossly
irresponsible.

"Quite a number of people with addiction problems are addicted to both
drugs and alcohol, and those that do have the greatest problems.

"If this drink encourages the mixing of alcohol and drugs then that is
very dangerous."

Jack Law, chief executive of Alcohol Focus Scotland, added: "To
produce products like these, of very high strength, aimed at a younger
market, flies in the face of good corporate social responsibility."
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MAP posted-by: Larry Seguin