Pubdate: Mon, 9 Aug 2010
Source: Times of India, The (India)
Copyright: Bennett, Coleman & Co. Ltd. 2010
Contact:  http://timesofindia.indiatimes.com/
Details: http://www.mapinc.org/media/453
Author: Chidanand Rajghatta

'BHANG' TO TRIGGER NEW PATENT WAR?

WASHINGTON: An ancient Indian high could soon get 'bhang-alored' to
the United States if the efforts of an American confectioner prove
successful.

Scott J Van Rixel, a New Mexico chocalatier, has applied to trademark 
a product called "Bhang: The Original Cannabis Chocolate."

Rixel's highly-anticipated confection, coming amid a rousing debate
about legalizing marijuana in the US, is laced with a form of cannabis.

If he gets his first creation through the system, Rixel says he plans
to start selling at least two more types of 'Bhang' chocolates in the
US and may even consider expanding the line to India. He has already
incorporated a company named 'Bhang Chocolate Company Inc' for this
new venture, according to the Wall Street Journal.

While "Bangalored" has become part of the new-age tech lexicon to
describe flight of American jobs to Bangalore, Bhang is the latest
Indian product that is coming up for a patent and trademark spat
between India and the west, following items such as neem, turmeric and
basmati rice.

Pundits believe Rixel's chances of getting his application through are
low because the Indian government has moved quickly in recent years to
build a database of traditional Indian biological and medical
practices. The now 250,000-strong database, available to international
patent offices for reference to stymie trademark infringement, lists
"Bhang."

In fact, long before the US debate over medical marijuana erupted,
India has a history of recognizing flower power, with the
cannabis-based bhang renowned for its medicinal properties and even
religious significance.

Marijuana-based drinks such as "bhang ki thandai" and confections such
as bhang burfi are commonly consumed during festivals such as Holi in
north India. 
- ---
MAP posted-by: Richard Lake