Pubdate: Thu, 18 Nov 2010
Source: Ottawa Sun (CN ON)
Copyright: 2010 Canoe Limited Partnership
Contact:  http://www.ottawasun.com/
Details: http://www.mapinc.org/media/329
Author: Laura Payton, Parliamentary Bureau
Referenced: The anti-drug campaign http://mapinc.org/url/ZJevATIK
Bookmark: http://www.mapinc.org/mjcn.htm (Marijuana - Canada)
Bookmark: http://www.mapinc.org/topic/Tories

TORIES WANT KIDS TO SAY NO TO DRUGS

OTTAWA - The Tories are launching a new ad that's meant to show teens
what long-term drug addiction can do.

The ad, called Mirror, shows a teen who's high and going through
different phases of drug addiction, eventually trashing her room and
chopping off her hair. It ends with her dirty and scabbed, shaking
with withdrawal symptoms.

The ad will run on teen-focused channels and programming from now
until mid-March. Health Minister Leona Aglukkaq says they expect about
65% of teens 13-15 years old to see the ad by then.

"More than 21,000 young people have signed up as a fan of our Facebook
page and there have been about half a million visits to the website
(drugsnot4me.ca)," Aglukkaq said.

"To Canadian parents, we're on your side and you have our support in
helping your kids say no to drugs."

Aglukkaq says the feedback the government's got on the website shows
the program is getting kids to pay attention.

But the NDP drug policy critic says the Tories' drug policy ignores
harm reduction and treatment.

"Obviously, an ad campaign is a component but what I'm very concerned
about is they've dropped the harm reduction aspect, which is a very
important component, particularly for youth at risk," Libby Davies
said. 
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MAP posted-by: Richard Lake