Pubdate: Sat, 18 Jun 2011 Source: Wall Street Journal (US) Copyright: 2011 Dow Jones & Company, Inc. Contact: http://www.wsj.com/ Details: http://www.mapinc.org/media/487 Author: Sean Gardiner COCAINE 'KINGPIN' ARRESTED Police Say Alleged Harlem Dealer Ran Operation In Low-Key, Corporate Style Law-enforcement officials say they didn't have to look much further than a picture on Ceferino Perez's nightstand to understand him. Among the drugs, $500,000 in cash, jewelry, guns, luxury cars and other booty that investigators said they seized from Mr. Perez and his tightly run Harlem drug operation was a 6-by-8-inch photo: Al Pacino's drug lord character Tony Montana from the movie "Scarface"-with Mr. Perez's face superimposed over the actor's. "This is his business. This is what he does," New York Police Department Inspector Lori Pollock, a commanding officer in the Manhattan North Narcotics unit, said Friday. But the 44-year-old Mr. Perez allegedly ran his operation-one of the largest in the city, prosecutors allege-with far more business acumen than Mr. Pacino's ultra-violent antihero. Authorities say that "Papo," as Mr. Perez is called, ran a network responsible for an estimated $1.75 million of cocaine sales a year in an exceptionally low-key, corporate style. Mr. Perez was arrested Thursday, and a Manhattan judge entered a plea of not guilty on his behalf. His lawyer didn't return a call for comment. According to Manhattan District Attorney Cyrus Vance, Mr. Perez employed a dozen street-level dealers who worked daily shifts, seven days a week. The dealers were given cellphones, cars to make deliveries and business cards under the phony company name "General Electronics." In addition to his own alleged street-sale delivery service, authorities charge that Mr. Perez also operated as a "major supplier" of cocaine across the city. Mr. Perez is alleged to have operated a drug empire for the past 25 years, Mr. Vance said, despite the fact that law enforcement was long aware of its existence. "He controlled it very tightly, was very suspicious and was able to prevent law enforcement from making any infiltrations," Mr. Vance said. The district attorney said Mr. Perez was "so insulated that he became virtually untouchable." Mr. Perez's organization sold only between 96th and 108th streets on First and Second avenues, Narcotics Detective Jeffrey Carroll said. "He would say, "If you get too big, that's how you get caught.' He would coach people on the phone about getting too greedy." Investigators said they began infiltrating the group about 15 months ago by targeting disgruntled members and customers in trouble with the law. They were then able to obtain wiretap warrants. Mr. Perez was charged along with 21 alleged members of his crew on drug conspiracy and other charges. Mr. Perez was also charged with a "drug kingpin" statue that carries a sentence of life without parole if he is convicted. The arrests were part of what New York City Police Commissioner Raymond Kelly said has been "a very bad week for drug dealers and gang members in New York City," during which 140 alleged drug dealers and gang members were arrested in four long-term investigations. - --- MAP posted-by: Jo-D