Pubdate: Fri, 28 Oct 2011 Source: Sacramento Bee (CA) Copyright: 2011 The Sacramento Bee Contact: http://mapinc.org/url/0n4cG7L1 Website: http://www.sacbee.com/ Details: http://www.mapinc.org/media/376 Author: Kristi Anderson TO WIN DRUG WAR, CUT DEMAND Re "U.S. infiltrates deep into Mexico drug rings" (Page A1, Oct. 25): One thing I do not understand is why, with all the amazing power of advertising and media campaigns, the federal government fails to campaign against the real cause of the so-called war on drugs: U.S. demand for these illegal drugs. We could avoid the dangerous and exorbitantly expensive quagmire of fighting ruthless drug lords in Mexico simply by curbing the demand-driven trade on our side of the border. Michelle Obama created a terrific anti-obesity media blitz, so why not educate Americans about how unpatriotic it is to buy illegal drugs? The money goes straight to empower some of the most dangerous people on earth, so why not try telling kids and adults this fact in loud, repetitive ads the same way we sell everything else in America. It actually might work. Kristi Anderson Fair Oaks - --- MAP posted-by: Richard R Smith Jr.