Pubdate: Mon, 03 Feb 2014
Source: Boston Herald (MA)
Copyright: 2014 The Boston Herald, Inc
Contact:  http://news.bostonherald.com/
Details: http://www.mapinc.org/media/53
Author: Priyanka Dayal Mccluskey
Page: 5

POT PROPONENTS HIT THE AIRWAVES

Medical marijuana is now being advertised on the Bay State's airwaves
- - with an advocacy group promoting pot on FM radio without the
restrictions that dispensaries face - a development alarming some critics.

"Did you know you do not have to smoke medical marijuana to enjoy its
medical benefits?" one of the radio ads by New England Grass Roots
Institute in Quincy states. "This all-natural herb can be infused
into almost any food or beverage. Used properly, medical marijuana
adds to a healthy lifestyle. Medical Marijauna: Is it right for you?
Talk to your doctor, then talk to us."

State regulations bar dispensaries from making any advertising claims
on "the safety or efficacy of marijuana unless supported by
substantial evidence," or "for any purpose other than to treat a
debilitating medical condition."

Institute founder Mike Fitzgerald said those rules don't apply to
him.

"We're trailblazing," said Fitzgerald, who said he has a background in
construction but worked in the pot "industry" for years as a grower
and in dispensaries in California.

"We're the first cannabis institute," Fitzgerald said. "We're really
focused on people who have never seen cannabis before. Since the
American Medical Association isn't teaching anything, we thought we
need to step in."

Fitzgerald's ads aired on 92.9 FM in Boston this weekend. Efforts to
reach the radio station yesterday were unsuccessful. A spokesman for
the attorney general's office declined to comment yesterday. A
spokeswoman for the Department of Public Health, which oversees
dispensaries, could not be reached last night.

A consultant for dispensaries, Scott Hawkins, told the Herald
dispensaries are wary of advertising because of the
restrictions.

"It would be perceived as violating the intent of the rules ...
because they are not supposed to be generating demand," Hawkins said.

Wayne Sampson of the Massachusetts Chiefs of Police Association said
the ads, though apparently legal, are another challenge for law
enforcement.

"It certainly doesn't seem that if this was truly a medical issue that
they would have to be advertising for clients," said Sampson. "This is
purely a commercial operation."

Ipswich Police Officer Dan Kmiec, who teaches 6th grade D.A.R.E.
course, said, "I know they're not directed at kids, but I can totally
see if youth heard those they would be inclined to view marijuana as a
safe medicine and not as an illegal drug."

The Department of Public Health last Friday awarded licenses for 20
proposed marijuana dispensaries, where patients - with their doctors'
permission - can buy the drug. The Massachusetts Medical Society has
warned marijuana is medically untested and poses health risks.

Fitzgerald's Quincy "learning center," which is not a dispensary,
offers courses in "Medicinal Cannabis Science," "Horticultural Grow
Lab," "Methods of Extraction," "Methods of Consumption," "Cooking with
Cannabis," "Cannabusiness" and "Massachusetts Medical Marijuana Law.
"A medical marijuana user himself, Fitzgerald said, "You ask me if I'm
worried about sending the wrong message, I kind of get insulted by
that. I'm trying to change that image ... I don't want the kids near
it. I take this very, very seriously."

Bill Downing of the pro-marijuana group MassCann/ NORML said
advertising will grow with the pot industry in Massachusetts.

"It's just a predictable part of the normalization of society's
attitude toward cannabis," Downing said.
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