Pubdate: Wed, 19 Feb 2014
Source: Metro (Toronto, CN ON)
Copyright: 2014 Metro Canada
Contact:  http://www.metronews.ca/toronto
Details: http://www.mapinc.org/media/3462

BLUNT MEMO LEADS TO TRUDEAU ROLLING PAPERS

A Toronto marijuana activist is doing a brisk trade in rolling papers 
stamped with Justin Trudeau's face - and he has the Conservatives to 
thank for the idea.

Chris Goodwin, manager of Vapor Central in Toronto, has sold more 
than $500 worth of Trudeau-stamped rolling papers in a little more 
than a day since they hit the shelves in his marijuana-smoking lounge.

He says he got the idea from reading a story last week in the Toronto 
Star featuring leaked Conservative plans to disrupt the Liberals' 
convention in Montreal this coming weekend.

One of the "gimmicky" tactics discussed by the Conservatives in the 
memo was a plan to ridicule Trudeau's pro-legalization policies on 
marijuana by handing out Zig Zag brand rolling papers at the 
convention, embossed with Trudeau's face.

But one person's attack ad can be another person's entrepreneurial 
inspiration - not to mention a financial windfall.

Goodwin said the more he thought about the "low tactic," the more it 
seemed like a good way to have a little political fun with marijuana. 
He played around with some images and created his own rolling papers, 
featuring a black-and-white portrait of Trudeau smoking a marijuana cigarette.

The product had an instant "cool factor," Goodwin says, and more than 
100 packs were sold within about 36 hours after they went up for sale 
Monday morning. They're also available for sale online at 
www.theherbcollective.com.
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MAP posted-by: Jay Bergstrom