Pubdate: Wed, 30 Jul 2014
Source: Denver Post (CO)
Copyright: 2014 The Denver Post Corp
Contact:  http://www.denverpost.com/
Details: http://www.mapinc.org/media/122
Author: Jason Blevins
Page: 4A

EDIBLES LABEL IDEA TOLD TO SKI-DADDLE

Stakeholders in the edible-marijuana world-retailers, manufacturers, 
health officials and child advocates-soon will meet to hammer out 
final rules for potency labeling on cannabis candies and snacks.

One plan is off the table before the meeting begins. The 
task-force-floated idea to label edibles with ski-run signage-such as 
green circles for Maureen Dowd and black diamonds for pie-eyed 
veterans-is no longer an option after lobbying by the Colorado ski industry.

Green circles, blue squares and black diamonds have directed skiers 
for half a century. Even nonskiers recognize the venerable ranking system.

So it's easy to understand how a Colorado task force in May could 
suggest such widely understood symbols when it came to ranking the 
potency of suddenly popular marijuana treats.

But Colorado Ski Country, the trade group representing the ski areas 
that host a majority of the nation's skiers, doesn't want to share 
its timeless markers. Especially because the industry has labored to 
separate itself from the state's marijuana frenzy, perpetually 
reminding visitors that partaking of marijuana in public and on 
federal land remains illegal.

Ski Country took its concerns to the statehouse and convinced 
lawmakers to add a quick sentence to legislation authorizing state 
regulators to develop a labeling system for edible marijuana. House 
Bill 1366 was designed to protect consumers from stony crapulence 
with edible-cannabis labels using "a standard symbol indicating that 
it contains marijuana."

Ski Country lobbied for a quick addition: "The symbols promulgated by 
rule of the state licensing authority must not appropriate signs or 
symbols associated with another Colorado business or industry."

Thus died the immobilizing, puddle-on-the-couch "Black Diamond Cheeba Chew."
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MAP posted-by: Jay Bergstrom