Pubdate: Fri, 24 Oct 2014 Source: San Francisco Chronicle (CA) Copyright: 2014 Hearst Communications Inc. Contact: http://www.sfgate.com/chronicle/submissions/#1 Website: http://www.sfgate.com/chronicle/ Details: http://www.mapinc.org/media/388 Author: David Sirota, Creators.com Note: David Sirota is a senior writer at the International Business Times. MARIJUANA POLITICS AND ALCOHOL LAWS When Colorado voters in 2012 approved a ballot measure legalizing marijuana, the state did not merely break new ground in the ongoing battle over narcotics policy. It also bolstered an innovative political message that compares cannabis to alcohol. Two years later, that comparison is being deployed in key marijuana-related elections throughout the country, and drug reform advocates are so sure marijuana is safer than alcohol they are now challenging police to a "drug duel" to prove their point. The proposal for the duel from David Boyer of the Marijuana Policy Project, came after Police Chief Edward Googins of South Portland, Maine, announced his opposition to a municipal referendum to legalize marijuana possession. "Claims that marijuana is safer than alcohol are so bogus it's not even funny," Googins told a local newspaper. In response, Boyer has challenged the police chief to a "hit for shot" duel - for every shot of alcohol Googins takes, Boyer would take a toke of marijuana, and the public would be able to see who is in worse physical condition in the end. "We have done everything in our power to highlight the danger associated with laws that steer adults toward drinking by threatening to punish them if they make the safer choice to use marijuana," Boyer said in a press release promising to bring "enough alcohol to kill a man" to the duel. "Enough is enough. Perhaps this dramatic demonstration of the relative harms of each substance will finally get the point across." The "drug duel" concept - and the larger comparison between cannabis and alcohol - is the brainchild of the Marijuana Public Policy officials Steve Fox and Mason Tvert. Following unsuccessful legalization campaigns in Nevada and California, Tvert and Fox persuaded advocates in Colorado to explicitly frame the 2012 campaign around the alcohol-marijuana comparison. Ultimately, the ballot initiative was called the Regulate Marijuana Like Alcohol Act of 2012. "Marijuana has been illegal because too many people think it is too dangerous to allow adults to use, when in fact it is less harmful than alcohol," Tvert said. There is plenty of evidence to support that assertion, and since the Colorado vote, the message has gained traction. In this election, the alcohol-marijuana comparison is defining legalization campaigns not only in South Portland and Lewiston, Maine, but also in Alaska and Oregon. In Alaska, drug reformers call their effort the Campaign to Regulate Marijuana Like Alcohol. They have sponsored bus ads promoting marijuana as safer than alcohol. Additionally, though much of the legalization campaign happening in Oregon has been about public safety, activists designed that initiative to invoke the alcohol comparison. Specifically, their proposal would have the Oregon Liquor Control Commission expand its regulatory oversight to marijuana. "Everyone recognizes that alcohol prohibition was a huge failure," Tvert says. "Our point is that marijuana prohibition has been just as big of a disaster." - --- MAP posted-by: Jay Bergstrom