Pubdate: Fri, 07 Nov 2014
Source: Denver Post (CO)
Copyright: 2014 The Denver Post Corp
Contact:  http://www.denverpost.com/
Details: http://www.mapinc.org/media/122
Author: Steve Raabe

POT SHOPS PROPOSE "GREEN MILE" TAG FOR S. BROADWAY

Owners of marijuana shops on Denver's South Broadway corridor are 
banding together in a new marketing campaign.

The concentration of recreational pot shops and medical cannabis 
dispensaries on Broadway has given the commercial strip the informal 
moniker of "the Green Mile."

That name is the basis of the newly created Green Mile on Broadway Association.

"The intent of our organization is to do a national advertising 
campaign with the goal of bringing in tourists to promote this little 
stretch of Broadway," said Tim Cullen, owner of the Evergreen 
Apothecary, a marijuana store at 1568 S. Broadway.

The prospective ad campaign would not mention marijuana, in order to 
avoid running afoul of strict legal regulations, but would promote 
the area as a general retail destination.

Several owners of antique stores along South Broadway say they are 
concerned that the Green Mile initiative would dilute their longterm 
effort to promote the area as "Antique Row."
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MAP posted-by: Jay Bergstrom