Pubdate: Wed, 24 Feb 2016 Source: StarPhoenix, The (CN SN) Copyright: 2016 The StarPhoenix Contact: http://thestarphoenix.com/ Details: http://www.mapinc.org/media/400 Author: Morgan Modjeski Page: A2 PROF. ARGUES POT SALES IN PUBLIC LIQUOR STORES MAY SHRED STIGMA A Brock University professor says Canada's provincial governments should consider distributing marijuana through public liquor stores as a way to change people's perspective on the drug following the federal Liberals' 2015 election promise to legalize it. Dan Malleck, an associate professor of health sciences, is among the panellists scheduled to speak at a symposium on marijuana legalization at the University of Saskatchewan this week. Malleck, who has studied the history of liquor control and drug prohibition, said provincial governments sold alcohol in the past not to perpetuate prohibition principles, but rather to normalize alcohol use for the public. "A lot of people look at these liquor control systems and say, 'Oh, this was just a temperance movement in government,' but it wasn't the case," Malleck said. "They were trying to make it available and accessible, but not consumed in an overly problematic way." He argues a similar approach should be considered to change the perception around marijuana, since many people are concerned about marijuana as a dangerous drug associated with criminality. "A moderate introduction of cannabis legally would follow, in some ways, the same process that liquor control did and make it less problematic and really alleviate concerns about (marijuana) as a problematic substance," he said. The event, entitled The Rise of Big Cannabis: A Symposium Examining Legal and Illegal Weed, was organized in part by Lucas Richert, a history of medicine instructor in the U of S Department of History. Richert said the conference will examine the future of recreational and medicinal marijuana use, alongside marketing and regulation of the drug, providing insight into the issue on multiple levels. "The conference is meant to provide a big picture for the public and help answer questions," he said. "The public can get a lot in terms of context ... It helps to answer esoteric policy questions and helps to frame some of the debates that are going on right now at the national and the provincial level." Richert said the ethics of marijuana use and how police services respond to it may also emerge as topics of conversation. "It has the potential for real impact on everyday citizens' lives here in the city," he said. Brent Zettl, president and CEO of Saskatchewan-based CanniMed, is scheduled to speak at the event. He said he hopes to further clarify the differences between medical and recreational marijuana. "Our role, really, is to help make sure that we get a clear message of what medical access is and what medical use means for this particular plant," he said. Zettl said he'll also pay close attention to conversations around marketing regulations, noting there has been a some strain between his company and Health Canada over how it informs patients about its products. Advertising narcotics is prohibited. "(We) provide educational materials or information so that a patient can choose correctly," he said. "It's always been a tension between us and Health Canada in terms of how far we can go ... that it starts to promote versus educate. Our role is really one of education." - --- MAP posted-by: Jay Bergstrom