Pubdate: Thu, 05 May 2016 Source: San Francisco Chronicle (CA) Copyright: 2016 Hearst Communications Inc. Contact: http://www.sfgate.com/chronicle/submissions/#1 Website: http://www.sfgate.com/chronicle/ Details: http://www.mapinc.org/media/388 Author: Kurtis Alexander NEWSOM HELPS LAUNCH BID FOR POT INITIATIVE The big names and deep pockets behind California's effort to legalize marijuana have paid off with a voter initiative that's almost certain to qualify for the November ballot. Lt. Gov. Gavin Newsom, joined by leaders in law enforcement, public health and social justice, said Wednesday in San Francisco that enough signatures had been collected to put recreational pot up for a vote in this year's presidential election. The broad array of marijuana proponents, marking the official launch of their statewide campaign, overcame the hurdles of competing priorities and scant funding, on top of general unease about the drug. They coalesced support behind the Adult Use of Marijuana Act - a consensus that past efforts to legalize cannibas have not enjoyed. The ballot measure, similar to successful initiatives in Colorado and Washington, would allow those 21 and older to possess up to an ounce of marijuana and cultivate as many as six marijuana plants for personal use. "This has been a 21/2-year process of inclusion," said Newsom, explaining that a working group has been trying to figure out the safest and most effective way to legalize the drug as well as win broad appeal for the effort. "We're not doing this lightly. We're doing this thoughtfully." Newsom stood among a crowd of supporters at the Commonwealth Club that included University of San Francisco Hematology-Oncology Chief Donald Abrams, former Los Angeles Deputy Policy Chief Stephen Downing and California NAACP President Alice Huffman. The common refrain was that the nation's war on drugs was failing children and impoverished communities. "I can't think of a bigger waste of money than to try to control the private lives of adults," said Rep. Dana Rohrabacher, R-Huntington Beach (Orange County). The ballot measure calls for the state to regulate marijuana cultivation and sales, expanding a package of rules signed into law last year that governs the state's 20-year-old medical marijuana trade. The current Bureau of Medical Marijuana Regulation would under the measure become the Bureau of Marijuana Control. Advertising limits and labeling requirements would be among the planned regulations. The initiative would institute a 15 percent tax on retail sales, which supporters of the measure say would raise billions for those affected by the measure - from police agencies to drug education groups to environmental regulators. Last year, the state's medical marijuana industry generated $2.7 billion in sales, a figure that's estimated to grow to $6.4 billion in 2020 with legalization, according to ArcView, a marijuana investor group. The compromises made in the crafting of the initiative, campaign officials, are likely to make the measure more palatable to voters than the state's last bid to legalize recreational pot. In 2010, Proposition 19 was rejected by 53.5 percent of Californians. The campaign may also get a boost from polls showing growing public support for legalization. Four states now allow recreational pot and nearly a dozen are considering it. Still, the initiative is not without opposition, with many pointing to issues of addiction and youth access. "I think we need more to time to study the problems they're experiencing with marijuana in Colorado," said Ventura Police Chief Ken Corney, president of the California Police Chiefs Association. Rosalie Liccardo Pacula, co-director of the Rand Drug Policy Research Center in Santa Monica, said the Adult Use of Marijuana Act goes a long way in addressing safety and health risks - much further than Proposition 19 - but still falls short on some fronts. Guidlines for the potency of marijuana, regulations on edibles and plans for studying the impact of legalization remain unknowns, she said. "We need to learn from some of the early experiments and make better policies," Pacula said. "California's initiative attempts to do this in some ways ... but there's a lot of those details that aren't fleshed out." Other groups in California have pulled paperwork to put a legalization measure on the ballot this year as well, but only the Adult Use of Marijuana Act appears likely to qualify. Campaign officials said they submitted more than 600,000 signatures to the secretary of state's office, far more than the 365,000 needed before the June 5 deadline. Financial support for the campaign has been strong, with more than $2.5 million in contributions reported during the first three months of the year. Silicon Valley venture capitalist Sean Parker is the top donor. - --- MAP posted-by: Jay Bergstrom