Pubdate: Mon, 12 Sep 2016 Source: USA Today (US) Copyright: 2016 USA TODAY, a division of Gannett Co. Inc Contact: http://mapinc.org/url/625HdBMl Website: http://www.usatoday.com/printedition/news/index.htm Details: http://www.mapinc.org/media/466 Author: Erik Brady CELEBRITIES HIGH ON MARIJUANA BUSINESSES Here's how Stephen Colbert introduced Whoopi Goldberg on CBS's Late Show last week: "My first guest is an actor, author, talk show host and has her own line of premium pot." Well, who doesn't these days? Willie Nelson, Snoop Dogg and Tommy Chong are among the usual suspects who are pushing their own lines of specialty marijuana products. "It's almost gotten into the fad scenario at this point," Harvard Business School marketing professor John Quelch tells USA TODAY Sports, "where celebrities almost feel obligated to attach themselves to the cause." - --- MAP posted-by: Matt