Pubdate: Mon, 12 Sep 2016
Source: USA Today (US)
Copyright: 2016 USA TODAY, a division of Gannett Co. Inc
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Details: http://www.mapinc.org/media/466
Author: Erik Brady

CELEBRITIES HIGH ON MARIJUANA BUSINESSES

Here's how Stephen Colbert introduced Whoopi Goldberg on CBS's Late
Show last week: "My first guest is an actor, author, talk show host
and has her own line of premium pot."

Well, who doesn't these days?

Willie Nelson, Snoop Dogg and Tommy Chong are among the usual suspects
who are pushing their own lines of specialty marijuana products.

"It's almost gotten into the fad scenario at this point," Harvard
Business School marketing professor John Quelch tells USA TODAY
Sports, "where celebrities almost feel obligated to attach themselves
to the cause."
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