Pubdate: Thu, 30 Nov 2017 Source: Toronto Sun (CN ON) Copyright: 2017 Canoe Limited Partnership Contact: http://www.torontosun.com/letter-to-editor Website: http://torontosun.com/ Details: http://www.mapinc.org/media/457 Author: Chris Doucette Page: 3 HIGH TIME TO STOP DRIVING IMPAIRED Far too many young people still think driving while under the influence of drugs is somehow less risky than drinking and driving. So R.I.D.E. Checks - an organization that works with cops to promote road safety - has teamed up with the licensed marijuana producer Beleave Inc. to launch a campaign called, Consequence Strains, to spell out the dangers of driving high. "There still seems to be a common misconception where it's not as bad as having a few drinks and getting behind the wheel. People say, 'Oh, I can focus more,'" Dr. Roger Ferreira, Beleave's chief science officer, said Wednesday at Humber College's Lakeshore campus where police from services across the province gathered to kick off this year's RIDE program. "But if you have to consciously make the effort to focus more, what does that tell you about your baseline cognitive function?" Ferreira asked. A video unveiled with the campaign highlights the fact nearly half the 1,000 deaths from impaired driving crashes on provincially-policed roads since 2002 have been innocent victims. Sgt. Kerry Schmidt said the OPP conducted about 23,000 RIDE spot checks so far this year and will stop 7,000 or so more vehicles during the next six-weeks. - --- MAP posted-by: Matt