Pubdate: Sat, 31 Aug 2019
Source: Victoria Times-Colonist (CN BC)
Copyright: 2019 Times Colonist
Contact:  http://www.timescolonist.com/
Details: http://www.mapinc.org/media/481
Author: Chuck Beyer

DEALERS MIGHT HAVE TIPS FOR LEGAL POT-SELLERS

It is indeed sweet victory to see the B.C. Liquor Corp. selling
cannabis.

In the B.C. election of 2001, I, as a B.C. Marijuana Party candidate,
was arrested at the behest of the Victoria Hillside liquor store for
campaigning for legal cannabis.

Some advice about marketing would be in order.

As a Realtor of 30 years, I can offer some pointers. Analyze the
prevailing market and emulate it. At present, in the "friends" market,
you can smell before you buy. If you don't like it, you can bring it
back.

If you buy an ounce, you get a significant discount. And there is no
immediate compulsion to replace a 20-pound rubber tomb around each
gram with a sandwich bag.

I don't think even one thought was given to what consumers wanted in
terms of market conditions and what they were used to.

In my business, that is called faulty marketing. In fact, it's a train
wreck. You can't raid the prevailing market with lousy business
practices and outrageous prices.

Chuck Beyer

Port Alberni
- ---
MAP posted-by: Matt