Source: Orange County Register (CA) Contact: http://www.ocregister.com/ Pubdate: Mon, 13 Apr 1998 Author: John Stamper-Knight Ridder Newspapers BABY BOOMER PARENTS IN DENIAL ABOUT CHILDREN'S DRUG USE Only 21% of parents polled say their youngsters might have tried marijuana;44% of teens queried say they have. WASHINGTON- When it comes to drugs and kids, the baby boom generation is in denial. Famous for their own forays with mind-altering drugs as teenagers, members of the now-graying population appear unable to believe their kids are using drugs and unwilling to broach the touchy subject with them, a survey to be released today suggests. Only 21 percent of parents acknowledged the possibility that their teen might have tried marijuana, although 44 percent of teens say they have used the drug, according to a new survey from the Partnership for a Drug-Free America. Deborah Barr was one of those parents. She never mentioned drugs to her daughter, Tish, a brown-eyed girl who sported a melting smile framed by long, dark-brown wavy hair. Barr didn't feel like there was a need. After all, Tish was never out late. She graduated near the top of her class from an elite Virginia high school, where she was president of the Future Business Leaders of America. Barr was wrong. Tish never got her chance to be a business leader. Instead, her future came to a heart-wrenching halt Jan. 12, 1995, when she fell into a coma after accidentally overdosing on heroin. Her mother was forced to pull the plug on her life-support system less than a year after Tish had graduated from high school. "I was one of those parents that was in total denial," Barr said. "Drugs couldn't touch my squeaky-clean family. My daughter was perfect, pretty and smart." Barr now is a full-time soldier in the war against drugs, trying to help parents talk to their children before they, too, become overwhelmed by the world of drugs. More than 30 percent of teens say their parents never have talked to them about drugs, while only a fourth said their parents have discussed drug use four or more times in the past year, the survey said. This lack of communication is proving to be a major problem, since teens who talk to their parents about drugs on a regular basis are about half as likely to use them, the study said. The survey is produced annually by the partnership. This year, 9,712 children, teens and parents anonymously completed questionnaires over several months in 1997. Since 1993, the study has shown use of marijuana by high school juniors and seniors rise from 29 percent to 48 percent. "I think parents understand there is a drug problem in this country, but when it's in their own living room, they have a real perception problem." said Leigh Leventhal, spokeswoman for the partnership. "Parents have got to start opening up these discussions with their kids, no matter how uncomfortable it is for them." Leventhal suspects that many baby boomers might be skirting the issue because of discomfort about revealing their own youthful drug experiences. But she says parents need to get past that. "That's what parenting is all about; learning from our mistakes." Children also are finding out about drugs much quicker than their parents think, with 90 percent of 9-to 12year-olds aware of marijuana and 66 percent of fourth-graders saying they wish their parents would talk more about drugs. Other findings of the survey: Seven out of 10 teens say they have friends who use drugs, but only 45 percent of parents think their kids have drug-using friends. Forty-three percent of parents believe their teen easily could find marijuana, while 58 percent of teens say the drug is easy to come by. To counter these changing perceptions of drug use, the partnership along with the Office of National Drug Control Policy is launching a $195 million-a-year anti-drug advertising campaign. The campaign, which equals what Toyota spends on advertising in a year and is scheduled to go nationwide in July, should expose teens ato four anti-drug messages a week. About 40 percent of the commercials will be aimed at parents. "We certainly think that this will help," Leventhal said. "This survey is really an attempt for us to understand what is going on so we can 'unsell' drugs to kids."