Pubdate: Mon, 11 Jan 1999
Source: Washington Times (DC)
Section: Advertising and Media Column
Copyright: 1999 News World Communications, Inc.
Contact:  http://www.washtimes.com/
Author: Eric Fisher

DRUG OFFICE NAMES LEAD AGENCY

The White House Office of National Drug Control Policy awarded Ogilvy &
Mather in New York a five-year, $129 million contract to handle the media
buys for its national youth anti-drug ad effort.

Ogilvy & Mather will replace Bates USA and affiliate firm Zenith
Media, which had been handling the buys on an interim basis since
January 1998. The use of New York-based Bates angered some lawmakers,
as the firm also works for tobacco giant Philip Morris Cos.

The contract is the largest media-buying pact by a government agency
in U.S. history. The ONDCP aims to place $1 billion worth of anti-drug
ads over the next half-decade, hoping to get a public service
announcement for every ad bought.

The ONDCP has already selected Fleishman-Hillard's D.C. office to
handle the campaign's public relations components. A third firm will
be named in the spring to spur corporate involvement.

ACCOUNTS

- --The District has selected Ogilvy Public Relations Worldwide of New
York to lead a new mass-media HIV prevention campaign focusing on
black women, black and Latino homosexuals and bisexual men. The new
campaign, funded by the D.C. Administration for HIV/AIDS, is called
D.C. FACES (D.C. Fights AIDS: Community Excellence Stories).

- --Papa John's International Inc. in Kentucky recently named MGH
Advertising in Owings Mills, Md., as its agency of record for its
Philadelphia-area stores and those in Delaware, southern New Jersey
and eastern Pennsylvania.
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MAP posted-by: Patrick Henry