A new campaign against alcohol and drugs started this week in Greenland.

The two-year campaign, organized by Paarisa, the Greenland government department responsible for preventing drug and alcohol abuse, has three key themes:

* Kids shouldn't drink alcohol;

* We should take care of kids. Parents have responsibility and society has a responsibility, too;

* It's cool to say "no thanks" to drugs.

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It is impossible to fight the massive cannabis trade in Greenland as it involves the whole of society according to Hans Haahr, chief of Greenland s Drug Squad, in a statement to Radio Greenland.

The Drug Squad estimates that the trade in cannabis is worth 75 million US dollars, which is equivalent to nearly 10 per cent of the annual gross national product, including the economic assistence from Denmark. This makes the cannabis trade Greenlands third largest industry measured in annual turnover.

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