Dear Editor, I found SN's editorial (24.6.06) titled 'Demand and supply' to be interesting, but leaning more towards the supply side and the European segment of the drug markets. Today, I take a look at the demand side and the American market, because that is where the core of the problem resides. US containment programmes for the most part exhibit a misplaced emphasis - perhaps deliberate - on the supply side of the drug equation. An emphasis that inures to the uninterrupted benefit of the American consumer trapped in a chemical thrall. [continues 882 words]