I was in the liquor store the other day buying some coffee liqueur. Although I normally go for the big name brand, I thought I would try for the 100- mile diet. Sure enough, I could save 25 per cent off the price and stimulate the local economy by purchasing a product made in Grimsby, not 80 miles away.

It was six per cent higher in alcohol to boot. Checking this fact reminded me of my student days in university when our house had an all-night Godzilla film festival. I was in charge of the refreshments and had strict orders to get the most alcohol for the buck.

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