It's Boom Time, Baby, So Hop Into That Gas-Guzzler And Go Demonstrate For War

Babies. Boomers. Baby Boomers. From where I sit, 1999 seems to be the year of the Boomer. Advertisers are taking direct aim at them, and so are HMOs, television, the fitness industry and a myriad of other commercial enterprises.

It's all about the Boomer now, and why shouldn't it be? There are a lot of them. Even our president is a Boomer.

Obviously, the Baby Boomers are in charge, having finally wrestled the reins away from their aging and tired parents. Ta-da! It's Boom Time, Baby! Far out! But is it? Has the sun finally risen or has the sun finally set? Will the creators of Generation X save us or destroy us?

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