See a swoosh, and you think Nike. Catch a glimpse of a contour bottle, and Coca-Cola flashes to mind.

There are logos and slogans that leave little doubt as to their corporate identity.

Committee members are hoping for the same kind of recognition for the Coalition for a Drug Free Muskegon, a project being driven by the Muskegon Community Health Project.

The project has taken a giant first step toward that kind of brand association -- in an orange, high-top sneaker, no less -- thanks to a pair of contests in Muskegon area schools.

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